Global Brand Works delivered a brand strategy and architecture that is differentiating and authentic, a name that is compelling and ownable, and a logo and visual identity system that is impactful and rooted in story. With their help and expertise, we created a brand from scratch that resonates with...

After redefining our brand we needed a partner to help us engage and educate our 300+ employees on brand strategy. Working with Global Brand Works to create the internal education content allowed my team to remain focused on doing all the brand updates. Global Brand Works has deep experience...

I worked with Global Brand Works on an initiative that helps colleagues around the world (over 50,000 people) understand what our brand stands for, why it is important to business success, and how each and every person is responsible for it. They brought to the initiative deep knowledge of...

We hired Global Brand Works to name and visually brand an exciting, break-through, global technology product. It will be used across multiple industries in potentially every country in the world, and so the requirements around naming were quite demanding. GBW generated an abundance of viable options that...

We brought in Global Brand Works to help us strategize a plan and approach for a brand refresh for SFMOMA, plus to support us with an RFP for a creative paid media campaign. They are poised, professional, and practical. One of their super powers is their high EQ,...

Global Brand Works overhauled our entire employee onboarding content to make it more on-brand and on-message. The final resulting content, from PowerPoint presentations, to videos, to a detailed and thoughtful facilitation guide, was exactly what we needed. It was designed beautifully. They have great attention to detail,...

We brought in Global Brand Works to help with a brand refresh. Our product offering was expanding, and we decided to that our brand needed to be freshened up in order for us to tell our new story. Global Brand Works shepherded us through the process – which...

Global Brand Works’ “Brand in a Box” product was the perfect solution for our start-up restaurant concept. They developed our strategy, messaging, name (including research), logo and visual identity system with nimbleness, flexibility and focus. In the world of branding they really know their stuff. Now that...

Shannon and Caroline developed PayPal’s first ever brand engagement program for new hires, which they deliver in-person every other week. New hires love it! The session is constantly rated as one of the most useful, motivating, and fun modules in on-boarding. Results: 98% of participants report that they have a...

While working with Global Brand Works, they empowered our marketing department to communicate and maintain our brand identify across all materials and channels to remain consistent. They had great ideas, are super creative and their level of strategic thinking really sets them apart.