AnonymousChief Revenue Officer at LendKey Technologies
Successful creation and launch of a new brand
Global Brand Works delivered a brand strategy and architecture that is differentiating and authentic, a name that is compelling and ownable, and a logo and visual identity system that is impactful and rooted in story. With their help and expertise, we created a brand from scratch that resonates with our B2B audience.
AnonymousSVP, Head of Marketing at Chevron Federal Credit Union
Go to agency for employee brand activation After redefining our brand we needed a partner to help us engage and educate our 300+ employees on brand strategy. Working with Global Brand Works to create the internal education content allowed my team to remain focused on doing all the brand updates. Global Brand Works has deep experience in employee brand activation and we could leverage their expertise and customize content for our brand. After our first 30 minute training session (we did one 30 minute and three 15 minute sessions at All Staff Meetings) we received lots of kudos from all levels of staff saying they learned a lot about brand strategy AND understood why we were redefining our brand. We would not have been able to deliver this high level experience to our employees without the help of Global Brand Works