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Underscore Marketing
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Contacts & Socials
Core Services
Healthcare Marketing
Industry Experiences
Alternative Medicine
Apparel & Fashion
Biotechnology
Broadcast Media
Consumer Goods
Cosmetics
Health, Wellness and Fitness
Hospital & Health Care
Internet
Luxury Goods & Jewelry
Marketing and Advertising
Market Research
Mechanical or Industrial Engineering
Medical Devices
Online Media
Pharmaceuticals
Research
Retail
Rating
5.01 Client Reviews
Latest Reviews
AnonymousDirector Marketing, North America at Bioventus
5.0
Premium PartnershipThis past annual planning season we decided to transition away from our traditional media partner-one of the “big shops”. We looked at several agencies but in the end we were impressed by the Underscore team. What Underscore was able to provide was a concierge approach to maximizing our annual spend. Our partnership has hit the one year anniversary mark & I can speak on behalf of my marketing brand team but we have not regretted our decision to move to Underscore. They are true partners who are not afraid to innovate & counsel on opportunities. The Underscore team brings ideas to the table, closely monitors placements & performance metrics. They are a great partner.
Agency Demographics
Agency Size
50 - 100Audience Specialty
Local Expertise
Global Expertise
B2B
B2C
Influencer Strategy
Parents
Women
Baby Boomers
Gen X
Gen Y (Millennials)
Gen Z
Partners With Other Agencies
Corporate Communications
Multicultural Hispanic/Latin
Multicultural Asian
Diversity
Women-owned
Affiliation
IndependentAre you sure your media investments are delivering on your business objectives?
Underscore Solutions for Marketing Challenges
We offer the right solutions to address your toughest ad media challenges, from target audience planning to finding the best medium for your message, to attribution modeling and marketing analytics.
Here are some of the solutions we commonly apply:
Search
Search is one of the most effective means to attract customers, but what makes more sense for your business – paying for search results or investing in organic rankings? The answer can be surprisingly complex. We deliver a thorough SEO and SEM strategy that includes competitive reviews, marketplace insights and a ranking of the most effective keywords. We deliver insight that answers the question of whether your business is better off investing in SEO, SEM, both or neither.
Hyper-Targeting/Programmatic
With the ubiquity of mobile devices and the availability of latitude/longitude data, digital targeting has advanced by leaps and bounds. The volume of data collected every minute allows your marketing efforts to become even more targeted. With Hyper-Targeted Media, you have the ability to target specific locations or events down to a precise address. You can distinguish between employees and visitors, examining the regularity with which they step inside the fence with their smartphone, allowing your dollars to work harder. Implementing hyper-targeted media will allow you to stay top of mind with key audiences, minimize marketing waste, stay cost-effective and be scalable.
MediaVision
We’re in the room starting from day one, and we work with your team in four steps to ensure alignment throughout the media planning process. From onboarding for all stakeholders, to creative all-day sessions, we help guide your vision from brainstorm to blueprint, and work to collaborate on a final roadmap together. By working thoroughly with partners, using current, relevant forecasts and data, and communicating every step of the way, we can build better plans for you and your company.
@Sense
This is a fully customizable, advanced media insights platform that provides real-time data and reporting through a customized client portal. A singular, cohesive dashboard, our platform is streamlined to provide you with a robust deepdive into your web and media metrics and trends across partners. By working with your other partners and their data, we offer a comprehensive reporting structure for you to access all relevant real-time data in a single place, all based on your needs.
Category Analysis & Benchmark (CAB)
This is a customized step-by step guide to driving your brand’s rankings up in search. CAB provides all of the following:
• Full technical roadmap to bring your entire website into SEO compliance
• Detailed keyword analysis and a build-or-buy recommendation for terms guaranteed to bring qualified leads
• In-depth content audit and recommendations to gain volume and visibility
• Comprehensive competitive analysis to beat your competition and exploit opportunitiesVisit us online @ http://www.underscoremarketing.com
Primary Location
Other Locations
Morristown
89 Headquarters Plaza, Morristown, New Jersey, United States, 07960New York
17 State Street, New York, New York, United States, 10004Krakow
Al Slowackiego 64 II Ip, Krakow, Poland, 30 024FrequentlyAskedQuestions
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