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Traction

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Rating
4.73 Client Reviews
Latest Reviews
AnonymousCreative Director (Digital) at Bank of America
5.0
Traction uncovered the things I didn't know that I didn’t know.When I met Traction, they understood what we needed at the time and came to the table with a bunch of creative ideas. They did their homework. Their relationship building was excellent. Their power of listening was exceptional. It was a really good project, and they did terribly terribly well. There was a moment, an outstanding tipping point, when I knew I had chosen the right agency. We were going through concept generation with them and they had presented to the executive group. Traction nailed the meeting and clearly presented what their solutions would deliver. That moment was a validation, because I knew I had picked the right agency, but getting a response from the executive board was a true validation. In terms of results, we were working in channels Bank of America hadn’t worked in before, so there were no benchmarks. Our company being relatively risk averse, Traction was able to blow the targets out of the water 10x. They were spectacular.
AnonymousSenior Director of Marketing at Megastar
5.0
Traction is a great boutique agency that understands the challenges of today’s digital world.From the beginning, I knew Traction was a great fit because they immediately understood our challenges. We were a new product and still evolving, but Adam (CEO) and Theo (Creative Director) were very good about articulating the challenges we faced and helped us clarify our product and choose a lane. What I liked about Traction was I had all the resources of a big agency but in a package of a boutique agency. If I needed X they had it. If I needed Y they did it. When I needed creative, Theo would show up, and when I needed account services, Adam would show up. Traction was extremely valuable and made a big contribution to our company.
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Agency Demographics
Agency Size
50 - 100
Audience Specialty
Partners With Other Agencies
B2B
B2C
Influencer Strategy
Women
Baby Boomers
Gen X
Gen Y (Millennials)
B2E
Parents
Gen Z
Global Expertise
Recruitment Marketing
Affiliation
Independent
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Client Reviews
1-3 of 3 Reviews
Tim BrownCreative Director (Digital) at Bank of America
5.0

Traction uncovered the things I didn't know that I didn’t know.

When I met Traction, they understood what we needed at the time and came to the table with a bunch of creative ideas. They did their homework. Their relationship building was excellent. Their power of listening was exceptional. It was a really good project, and they did terribly terribly well. There...

Creativity
5.0
Quality
5.0
Value
5.0
Communication
5.0
-
Jane BarrettSenior Director of Marketing at Megastar
5.0

Traction is a great boutique agency that understands the challenges of today’s digital world.

From the beginning, I knew Traction was a great fit because they immediately understood our challenges. We were a new product and still evolving, but Adam (CEO) and Theo (Creative Director) were very good about articulating the challenges we faced and helped us clarify our product and choose a lane. What...

Creativity
4.0
Quality
4.0
Value
4.0
Communication
5.0
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Sandra KimSr. Director of Marketing at Riviana
4.0

Traction delivered on relevant brand positioning and breakthrough ideas.

We needed an agency fulfill our mandate to create more brand relevance among younger consumers and needed a progressive, digital focused agency. Traction fulfilled those requirements. As well, the location of the agency was aligned to one of our regional brand’s focus to maximize on consumer relevance. We knew...

Creativity
4.0
Quality
4.0
Value
4.0
Communication
4.0
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1-3 of 3 Reviews

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