AnonymousDirector of Marketing at Viking Range Corporation
Ramey helped us build Fortune's Number-Two Breakaway BrandRamey was the agency of record for Viking Range for more than 25 years, working closely with the founder and marketing team to build an extraordinary high-end brand. During my tenure as Director of Marketing from 2004 to 2013, I found Ramey to be able to focus both on building long-term brand equity, while at the same time, generating short-term results. During this time, Fortune recognized Viking as the number-two “Breakaway Brand” (second only to Apple’s iPod). Fortune and Landor tracked not only consumer perceptions, but also the financial contribution that brand strength makes to each firm’s bottom line. In a nutshell, not only were they world class marketers for us, they were just importantly business partners. – Bill Andrews
AnonymousEVP/CMO at Exceleron
Ramey guided us to a new brand identity that embodied our long and short-term business objectives.When we first started our journey with Ramey, Exceleron had already built a highly successful business, but we still had a dated brand that did not adequately convey the industry leadership we had forged over the last decade. Ramey quickly helped us transform our brand into a bold expression of the value we offer our customers and the vision we have for our collective future. With great skill, Ramey guided us to a new brand identity that embodied our long-term business strategy while positioning us to meet our short-term objectives. It was a tremendously enlightening and satisfying experience.