AnonymousCMO at Zoes Kitchen
Exceptional Strategic Partners and Unparalleled Design As the CMO of Zoes Kitchen, I hired Propaganda at the beginning of our brand journey. Flint, Paul, Kathleen and team were instrumental in bringing our bold and differentiated brand vision to life.
The team wasn't afraid to dive deep. They lived the brand WITH us and were exceptional partners in elevating emotional equity for the brand at large and in every experiential touch point as well.
AnonymousSenior Director of Marketing at Ted's Montana Grill
Propaganda is a True PartnerBefore transitioning to client side, I spent the first 5+ years of my career with marketing agencies. As a result, I was very critical of an agency partner that would approach my brand and business results as if it was their own. After working with Propaganda a short time, I realized that they understood our brand and provided an authentic perspective that helped shape best-in-class creative strategy and marketing campaigns that exceeded our company goals. Some of the successes we have celebrated because of their partnership include:
1. Conducted a research project assessing market trends and consumer insights, using data to revamp menus and transform product mix, resulting in a significant sales growth while also reducing food costs.
2. Launch of new products, yielding double-digit net sales growth as well as secured same-store sales growth for 28 consecutive quarters.
3. Collaborated with C-suite executives and other senior-level leaders on defining brand vision, company mission and core values.
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