Unity Kit
Innovation
Experiential Marketing
Entertainment Marketing
Project Description
In 2021 when Atlanta United was the only MLS club awarded a third kit, that kit couldn’t just be another colorway. It had to represent our history. Our culture. And the power of the beautiful game and our city to unite us all. In celebration of our city, our sport, our club, the Unity Kit was born. We partnered with the Center for Civil and Human Rights to create an immersive audio visual exhibit with 6 interactive screens, 324 unique frame changes, and spatial audio that adapted as you explored the 360 degree exhibit.Client
Atlanta United
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