Chemistry is a culture lab made up of doers and makers united by the belief that an ounce of action is worth a pound of theory. Our name was born out of the belief that culture and commerce constantly want to change. That’s why we approach every day as an experiment. We don’t believe in one-size-fits-all formulas. We inherently live to question, to challenge, to make ourselves uncomfortable. We believe in relentlessly asking Why? What if? And What Next? In finding opportunities where no one else has. We play offense, not defense. And we bring dynamite to the gun fight—because we live to Blow Shit Up. Our Blow Shit Up approach is less arson and more architecture. It means disruptions followed by the reconstruction– smarter, more efficient and more creative. This unique approach enables us to identify and solve business challenges by connecting culture, technology, and real-time insights. Whether it is AOR or project work, how we work will always be shaped by what works best for our clients. We build our teams around their needs and then rapidly deploy our diverse knowledge to create work that forges meaningful connections and drives results. There is no Chemistry without our culture. Our agency is full of talented, passionate, warmhearted humans who create us daily. In turn the agency works hard to ensure people are empowered, engaged, and inspired with their work and with each other. The agency motto is BLOW SHIT UP. The agency principles are: - PROGRESS NOT PERFECTION. Creating amazing things can get messy. - EMBRACE EXPERIMENTATION. We are in the discovery business. It’s worth the risk. - BE HUMAN. Big ideas vs big words. - EQUITY ISN'T OPTIONAL. Enough said. - WHAT’S THE BEST THAT COULD HAPPEN? Everything is an experiment.

1045 W Marietta St., Atlanta, Georgia, United States