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Under Armour Brand House Virtual Tour

Innovation
Experiential Marketing
Animation
NEXT/NOW
5.0
1 Client Reviews
30,000+
10 - 49
Chicago, United States
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Project Overview

While a new Under Armour Brandhouse was being built, users could peer through two modified oculus rift goggles, built into the construction barricade, to experience the upcoming store built to spec hosted by Red Sox favorite Jackie Bradley Jr. An innovative approach to the typical Coming Soon signs seen in retail establishments.

Client

Under Armour

Tags

virtual reality
oculus rift
digital activation
retail
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