NEXT/NOW is a creative technology agency that produces next-generation digital/physical experiences for world-class brands. We use virtual reality, natural user interfaces, gesture and motion interactivity, innovative display concepts, and breakthrough technology to create unforgettable moments of connection between people and organizations. Our team hails from diverse disciplines, spanning brand development, museum management, and computer science to high-level video game development. Our focus on creating new approaches to existing challenges ensures an aura of innovation runs through our studio. Our proprietary code-base allows rapid prototyping of new-to-the-world concepts. Our integrated physical prototyping shop ensures a seamless interplay between digital and real-world elements. Our creative philosophy begins with a deep respect for our clients brand and audience. Every idea, emotion, innovation, and execution builds upon that foundation. Our insistence on best-in-class creative and development processes and formalized user testing ensures a ‘no surprises’ launch of projects and initiatives. We believe the future belongs to those who create it.

1200 West Lake Street, Suite 100, Chicago, Illinois, United States

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