The Power of Honey
Branding
Packaging
Graphic / Communication
Project Description
Zarbee’s Naturals got its roots in the children’s market, with products ranging from kid-friendly cough syrup to soothing lozenges. After much success with its juvenile line, the company looked to expand its offerings into the everyday, highly-saturated market of vitamin and supplements. Motiv worked with Zarbee’s to design a cohesive visual brand language that unifies typography, color, imagery, trade dress, and messaging across its everyday, child, and baby product lines. The newly designed VBL elevates the Zarbee’s brand by instilling the natural, calming, and healthy benefits of its products, and communicates its 100% honey message as an alternative to sugar-based remedies and supplements. Motiv also designed memorable, colorful packaging for more than 50 SKUs in the Zarbee’s line, including cough soothers, vitamins and supplements, and probiotic and healthy mixes.Client
Zarbee's
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