AnonymousDirector of Marketing at Johnson&Johnson
Bringing Zarbees Naturals to Life via Ownable and Vibrant PackagingIn 2015, the Zarbee's was looking to disrupt the Health & Wellness category with ownable packaging to establish its identity as a trailblazer in natural over the counter medicines. Motiv exceeded our expectations and used a cross-functional design team to collaborate with our small, growing brand to help us push boundaries of traditional thinking. The result: we ended up disrupting the OTC shelves with fresh, vibrant and consumer engaging packaging in the adult and baby segments of our portfolio.
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