The Perfect Blend of Design and Strategy
Industrial
Design Strategy
User Experience
Project Description
Vitamix invented the high-performance blending category. And Motiv is proud to be in the mix, designing products and branding solutions for Vitamix. In 2008, Vitamix asked us to design a commercial powerhouse blender for Starbucks. We answered with The Quiet One, a dynamic machine featuring 93 variable speeds and a patented sound enclosure. But we didn’t stop there: We helped the company up its game in the retail market with the development of premium consumer machines and personal-sized blenders. We’ve also helped Vitamix own its market through the design of a comprehensive visual brand language and other brand identity elements. Most recently, we bolstered the company’s global presence by producing a modular merchandising system for use in retail stores all over the world.Client
Vitamix
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