Project Overview
BankPlus recently celebrated a ten-year milestone in their marketing partnership with Archie and Eli Manning. The Manning duo has appeared as BankPlus spokesmen dating back to the younger Manning’s first pro season. Initially, the father-and-son team appeared as a two-man celebrity team in product-specific spots. As the relationship between Mannings and BankPlus became more concrete, the opportunity/need arose to elevate the Mannings up from “spokesmen” to brand advocates.Client
BankPlusTags
Spokesperson
commercials
TV
influencers