Project Overview
Macquarium had three primary goals for this project:
- Develop a brand that is scalable for Southern Company, but that can be closely tied to Alabama Power in the short term to build trust by being associated with a brand with over 100 years of positive equity.
- Develop an eCommerce website, as well as internal processes and operations for billing, accounting, shipping, instant rebates, power bill financing, single-sign on and customer service.
- Drive traffic to promote conversion and sales online.
We developed an engaging and intuitive eCommerce website in under two months, with all of the “best practice” features and functionality expected by today’s online consumer. To promote the new online store, we created a robust, integrated digital marketing strategy to drive traffic and conversion that includes best-practices for organic and paid search, email and direct mail, display, outdoor and social.
In addition to an eCommerce website, Macquarium developed a world-class brand and identify for Alabama Power, as well as a business platform from they can extend into any energy-related product or service. Smart Neighbor, the new brand, eCommerce website and business platform, will allow Southern Company to create and maintain intimate relationships with their customers, as well as stay ahead of the changing energy market. They now have a platform from which to serve the new energy consumer and to be the disruptors in a rapidly changing energy landscape.Client
Alabama Power
