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Proving the Impact of Paid Media

Marketing Strategy
Media Planning & Strategy
Healthcare Marketing
Underscore Marketing
5.0
1 Client Reviews
14,000+
50 - 100
New York, United States
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Project Overview

Underscore proposed a strategic, but digital only, pilot program to test the impact of digital advertising on both HCPs and consumers. We determined that digital would allow Welchol to make the largest impact.

Client

Welchol
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