PPC EXPERIENCE
Search
Marketing Strategy
Data Analytics
Project Description
Complement the company’s strength in television and other direct response advertising with PPC search marketing campaigns. Need to capture contact information from prospective students so outbound telesales counselors can reach prospects and enroll them in the course that fits their needs Expanded keyword list to hundreds of thousands of low-cost targeted keywords that reflected the interests and needs of prospective students searching for educational advancement. Wrote ad copy that conveyed benefits to prospects. Optimized campaigns based on what worked and what didn’t, including counter- intuitive techniques in displaying ads on search portals as well as content sitesClient
Ashworth UniverstiyTags
Lead generation
search marketing
content development
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