At Ionic Media we begin by developing a very deep understanding of each advertiser’s product, target audience, competitive characteristics and success goals. Once we have gained that knowledge, we propose an initial media plan that purposely casts a wide net so as to learn as much as possible about what works and what doesn’t, using a limited budget. That kicks off the optimization cycle, whose purpose is to spend media money where it will reliably achieve the highest return. That’s a never-ending process requiring constant vigilance and attention to detail. Search engine optimization (SEO) and search engine marketing (SEM) are about being there when the consumer needs you. Every request is an opportunity. Whether a consumer is looking for your brand in particular, or a brand like yours, it pays to get there first. A comprehensive SEO and SEM strategy is the single most effective way to get your brand in front of your desired consumers and when executed thoughtfully, aligning with key KPI’s and core marketing goals, will deliver long-term, sustainable ROI. Areas of Expertise: Paid Search Strategy (Google, Bing, Yahoo) Shopping Feeds Amazon Ads Keyword Research PLA’s Campaign Management Campaign Audit and Review Research & Insights Local Search Engine Optimization National, regional, local and hyper-local TV Addressable TV Cable television Direct-response television Radio Print Audience segmentation Audience media usage analysis Programmatic buying Radio Print Outdoor

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