Solidtech Brand Launch
Events
Video Production
Graphic / Communication
Project Description
Mohawk Floors reached out to Maycreate to help launch a new hard surface flooring product called Solidtech®. This remarkable offering was going to redefine the entire hard surface category. Our market, however, was comprised of three distinct groups: Mohawk’s sales team, the retailers, and the consumer. Communicating the unique properties and benefits of Solidtech® differed for each group. Specific messaging and content had to be tailored to each, as did the media that would carry those messages.Client
Mohawk FloorsTags
#mohwak
#brand
#design
#video
#event
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