McDonald's Virtual Reality Pit Crew Challenge
Video Production
Gaming
Experiential Marketing
Project Description
In this award winning activation, McDonald’s tapped a team of all-stars including NEXT/NOW to create a pop-up experience for the hundreds of thousands of NASCAR fans during the 2016 Sprint Cup Series. Fans put on the headset and were transported into the excitement of a virtual NASCAR pit stop where they become part of the team by changing the driver’s side tires in a race against time.Client
McDonald'sTags
virtual reality
motion capture
motion tracking
digital activation
marketing activation
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