LG Final Four Fan Fest Digital Sports Activation
Innovation
User Experience
Experiential Marketing
Project Overview
A 3-part digital activation that included a fast paced head-to-head shootout where competitors took turns shooting laundry from random LED marked hotspots into an LG Twin Wash washing machine, a giant 20 monitor video wall, and gesture controlled Slam Dunk Contest. The competitors scores were captured live and broadcast on a large video wall made up of 20 curved OLED LG monitors. Measuring at 25x12 feet, the robust digital wall used a custom designed template to deliver multiple data streams including live scores, real time social media posts, commercial video content, and updated live photo and video feeds from within the event. Attendees also participated in a Slam Dunk competition that placed them in front of a giant 96-inch screen where gesture and motion tracking was translated into a series of slam-dunk tricks executed by a fun video avatar in real time. Scores based on number of tricks and unique combos pushed users to the top of leaderboard. An animated gif was then given to the attendees for social sharing.Client
LGTags
LG
Sports Activation
Gesture Control
Digital activation
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