Drinkworks Drinkmaker
Design Strategy
Packaging
User Experience
Project Description
Developed the entire packaging eco-system including appliance package, beverage collections and beverage pods. collection pod singles and 4-packs, appliance accessories, starter packs, and shippers. Celebrated appliance ID, with visually-dynamic range of beverages to help address the key barriers to purchase – What does it make? How does it work? How will they taste? Created a strong burst /band of color to drive impact at shelf and highlight key messaging Developed a series of in-box materials that deliver the necessary content in a sequence and tone that embodies the brand’s personality Produced final art for 30+ SKU'sClient
AB InBev
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