Design and Delight
Packaging
Marketing Strategy
User Experience
Project Description
With a blank slate, the desire to wow our clients and fueled by the best chocolate we’ve ever tasted, Motiv set out to create a brand destined to be an unforgettable New Year’s gift. We knew from the start we’d be collaborating with confectionery genius Eric Parkes of Somerville Chocolate—made right across the river from Motiv’s office in Boston. With a range of premium, handmade chocolate bars crafted with ingredients sourced from small growers around the world, it had the makings of a hit. We set to work creating a product that showcases our branding, naming, design, packaging and user experience prowess.Client
Imagine Chocolates
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