DATA & ANALYTICS EXPERIENCE
Advertising
Direct Marketing
Branding
Project Description
The brand had developed a level of sales success with a mix of digital ads and paid search. However, to expand brand awareness and sales, would television efficiently drive positive metrics?Ionic created a four week test and learn Direct Response TV strategy based on the psychographic of the likely buyer and a cost-per-order goal to measure TV effectiveness. A dedicated dashboard that married min-by-min sales tracking with the TV schedule provided the client and agency full transparencyClient
23andMeTags
DRTV
Strategic
Measurable
Analytics
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