Creativity and Strategic Experience
Innovation
Marketing Strategy
Media Planning & Strategy
Project Description
We sought engagement opportunities that allow for an extended message opportunity. We negotiated cross-platform content integrations on The Martha Stewart Show and The Doctors. A client spokesperson was featured discussing eye care, contact lenses as an alternative to reading glasses, and demonstrating how the lenses work. Additionally, we used TiVo’s advanced capabilities to allow viewers to interact with an on-screen message to learn more about presbyopia and the product, by viewing a client-made video, thereby gaining access to a free trail certificate.Client
Bausch & LombTags
cross platform
live interaction
creative
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2024 Agency Spotter LLC