ClimateMaster: Selling Geothermal
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Geothermal technology is still relatively new and not well understood by residential homeowners. In addition, the initial cost to install geothermal is considerable, and depending on fuel prices, pay back on that investment can be 5-8 years. The challenge was how to educate affluent consumers about the advantages of geothermal in a way that would motivate action.Client
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energy
new technology
adopters
innovation
high-end
affluent
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