Addressable TV
Direct Marketing
Innovation
Quantitative Insights
Project Description
With the help of emerging technology, Gazillion & One and Ionic Media expanded Baker Online’s exposure while working within their existing budget. Addressable TV is a game changer, bringing the best aspect of data and targeting in the digital realm to television. Viewers are targeted by household, allowing commercials to be delivered only to those homes that match target audience demographic and behavior criteria.Client
Baker CollegeTags
Programmatic TV
National Broadcast
Addressable TV
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