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A Fan-First Experience that Grows with the Stadium

Digital Strategy
Web
User Experience
Macquarium
0.0
0 Client Reviews
50,000+
50 - 100
Atlanta, United States
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Project Overview

Mercedes-Benz Stadium was looking to create a new website that focused on delivering a strong, positive fan experience. This new website would ultimately focus on the stadium as an event hosting venue, and needed to meet the quality and UX expectations of the prestigious brands including Mercedes-Benz, the NFL, The Atlanta Falcons and Atlanta United FC. Because the stadium construction was not complete at the time of the site launch, Mercedes-Benz Stadium required a website that currently focused on awareness, recruitment, and selling Personal Seat Licenses that could continue to expand as stadium needs evolve.

Client

Mercedes-Benz Stadium