Response Marketing

We create compelling marketing for wellness brands that inspire physical, emotional or social growth in the lives they touch. With 50+ years of experience, our marketing services include strategy, data analytics, media, social media, content and design. Like the orange growers in the late 1800’s who successfully differentiated their oranges with visually creative labels that appealed to their customers’ senses, we believe success starts with a grounded foundation and an understanding of the consumers’ emotional motivations. We put this philosophy into action with the Orange Label Approach™. Through our Orange Label Approach™, we go straight to the source to gain first-party data by asking the right questions to the right people through primary research. We transform these key insights into an actionable marketing plan that resonates with your target audience. Our team optimizes this plan over time to ensure goals are met and we are building long-term brand value. We take ownership of our work–from the way it looks, to how it’s made, to how it performs. That’s why it’s our brand promise to deliver wow creative, stellar experience and better results.

The Orange Label Approach

The Orange Label Approach Scientifically developed, perfected and re-perfected over the last 50 years, the Orange Label Approach involves asking the right questions and listening. Applying careful consideration to the client’s industry and core objectives, the Orange Label Approach translates key insights into an actionable plan that resonates with target audiences. The Orange Label Approach comprises four components: Orange Exploration, View From the Field, The Juice, and the Marketing Execution Strategy. Visit us online at http://www.orangelabeladvertising.com

Primary Location

660 Baker Street, Costa Mesa, California, United States

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Orange Label featured image 1
Orange Label
Core Services
Digital Strategy
Secondary Services
Advertising
Direct Marketing
Content Marketing
Digital Strategy
E-Commerce
Email
Inbound Marketing
Marketing Automation
Marketing Strategy
Search
Social Media
Branding
Design Strategy
Graphic / Communication
Packaging
Media Planning & Strategy
Promotions
Mobile
Data Analytics
Qualitative Insights
Quantitative Insights
Healthcare Marketing
Influencer Marketing
Shopper Marketing
Word of Mouth (WOMM)
Diversity
Women-owned
Audience Specialty
B2C
Local Expertise
Parents
Women
Baby Boomers
Gen X
Gen Y (Millennials)
Gen Z
Agency Size

10 - 49 Employees

Affiliation

Independent

Rating

5.0
6 Client Reviews
Creativity
4.7
Quality
4.8
Value
4.5
Communication
5.0
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Latest Reviews

AnonymousAccount Executive at Chapman University
5.0
Quality Service from a Top Notch Company!I worked with the team at Orange Label for more than seven years. As a marketing strategist and account executive, I relied heavily on the team’s vast knowledge and experience in helping me develop cogent and professional strategic plans for graduate student recruitment. Even after hours, the OL team was there for me, providing excellent customer service and marketing plans, year in and year out.
AnonymousUX Consultant at WoodwardUX
5.0
Great agency to partner with!I’ve worked with Orange Label on a number of their clients projects for websites as their UX partner. It’s been an absolute pleasure working alongside their entire time. Would recommend other freelancers and brands to consider partnering with them.
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