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Lockard & Wechsler

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Core Services
Direct Marketing
Industry Experiences
Marketing and Advertising
Market Research
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Agency Demographics
Agency Size
50 - 100
Audience Specialty
Partners With Other Agencies
Local Expertise
B2B
B2C
LGBT
Multicultural Black
Multicultural Hispanic/Latin
Multicultural Asian
Multicultural Native American
Women
Baby Boomers
Gen X
Gen Y (Millennials)
Gen Z
Diversity
Women-owned
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Who We Are

With over 30 years of expertise, Lockard & Wechsler Direct (LWD) is an independent marketing agency with a core focus on total video performance. LWD’s team of 100+ planning, buying and analytic professionals oversee $500MM annual media billings from clients over a wide range of industries including home services, healthcare, e-commerce, travel, and retail. Powered by strategic tools and customized proprietary attribution technology, LWD delivers real performance impact and maximizes media responsiveness & efficiency across the more than 200 concurrent advertising campaigns they manage in the market. LWD is committed to providing expert data analysis and invests over $2 million/year on syndicated research and related system development. LWD's clients benefit from: - SmartMatch 360™: A proprietary attribution system that measures campaign impact across Total Video for all KPIs. - Frequent Reporting: Weekly or daily reports to offer deeper insights and quicker action, as opposed to the industry standard of providing updates monthly. - Targeted Rate Efficiency: Long-standing relationships and strong negotiation skills ensure the best value for optimal impressions. - Comprehensive Strategy: Creation of a Total Video strategy, instead of a singular channel focus. - Dedicated Team: Executives actively engage in analyzing performance and provide top-tier attention. As the most experienced performance marketing agency, LWD brings an unparalleled level of marketplace knowledge, complete transparency on campaign metrics, and significant savings (delivering ~40-60% lower CPMs allowing budgets to stretch further). Whether it’s linear, connected TV/OTT, online video or display advertising, LWD’s omni-channel capabilities are strengthened not only by a strong dedication to research and reporting, but also to long-term partnerships with vendors and decades of negotiation clout.

Let's Grow Your Business Together!

Discover how partnering with LWD's expert team can elevate your business —reach out today to explore the power of total video advertising! Visit us online @ https://www.lwdirect.com

Primary Location

2 Bridge Street Suite 200, Irvington, New York, United States, 10533

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