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Qualitative Insights
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Creator of Premier Software Tools for Online Research

We’re creators of the premier software tools for online research…and we know how to use them. Founded in 1996, we were one of the very first companies to conduct a focus group online. It was over an AOL dialup connection (ask your grandma) in a New York City hotel room. Over the last decade, we’ve conducted over 16,000 qualitative market research sessions across all kinds of different industries and topics. The knowledge we’ve gained from our vast research experience is priceless. The good news is that we like to share.

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150 820 51st Street East, Saskatoon, SK, Canada, S 7 K 0 X 8

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