AirQ is a technology-enabled services company providing commercial ambient scenting services or systems in over 55,000 locations globally in several market sectors including retail, hospitality and healthcare. Ambient scenting involves the use of computer-based scent delivery systems and fragrance chemistry to create and maintain a controlled scent-effect in interior spaces such as a store, hotel lobby or other public areas or customer occupied spaces. Applications include: scent marketing which is putting scent into the air of a retail space to help sample and sell a scented product; scent branding or the use of a particular scent in the air of a customer occupied space to enhance the visual and other elements of a brand; odor remediation which is the use of scent or odor neutralizing technology to erase bad odors; and aromatherapy which uses specially blended natural scents to affect human cognition and emotions such as to relax or energize or enhance concentration. AirQ services are provided in 75 countries. AirQ is a division of Prolitec Inc., a privately-owned air quality sciences company based in Milwaukee, WI and Seattle, WA.

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