After extensive research we discovered that the majority of the time, agency or internal employees get tied down in meetings after meetings, reporting and liaising with others whereas we can just focus on the data and maximising return on investment. Additionally, the small to medium business sector is largely held down by a lack of budget towards their marketing efforts whereas the Venture Capital-backed startup sector is held down by a lack of resources and therefore a cost-effective external solution where we can guide and lead the strategy for these businesses while other cheaper resources can be used to implement or even the owners where possible.