Leveraging Latina influencers for adidas
Social Media
Public Relations
Multicultural Marketing
Project Overview
Mom, activist and adidas partner Zoe Saldana chatted virtually with the inaugural class of the @adidas S.E.E.D. program in NYC to discuss heritage, design, and the importance of diversity in today’s culture. The conversation was recorded and Sportivo was charged with sharing content with key Latina influencers in Los Angeles and NYC and select media outlets to amplify Zoe’s heartwarming conversation with these young designers. Spanish subtitles were added to the final video cut for greater inclusivity and relavancy. The influencers and content creators were selected for their advocacy on behalf of Latinas/Afro-Latinas, and their respect within the community. The campaign generated posts or reposts by 15 Tier 1 Latina influencers and content creators with a combined following of nearly 7000,000 loyal fans. Multimedia outlet mitu’s Latina-focused platform “FIERCE”, with 140K IG followers, posted the conversation on their IG. (990 views and counting) and on their FB page (264K followers).Client
adidasTags
adidas
LatinX
multicultural
diversity
social media
influencers
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