Yakima Roof Racks
Digital Strategy
Mobile
E-Commerce
Project Overview
Buying complex products like car roof racks can be overwhelming for retail shoppers. UpliftCX worked with Yakima to reimagine their direct-to-consumer ecommerce experience to facilitate easier online sales and enrich in-store experiences. Customer journey mapping helped imagine the full experience across channels. We used insights from design thinking workshops to develop a strategy for product bundling, enhanced detail pages, and UX improvements based on up-to-date personas. <strong>Support for Retail Partners</strong> With many Yakima customers experiencing the brand through retail partners like REI or Moosejaw, we enabled quick access to information for in-store customers and sales associates. Strategic catalog architecture with Magento supports easy search and filter options based on shopper activities or product needs. We also created a foundation for white-label online shopping, facilitating truly seamless experiences for customers. <strong>Simplified Ecommerce for Customers</strong> The “Fit My Car” configurator simplifies the experience around finding and purchasing products online by dynamically generating product bundles to match shopper needs. A custom Magento Enterprise module pairs customers’ vehicle with the right set of products or accessories for their make, model, or roof type. A custom integration with Yakima’s ERP solution, QAD, automatically links hundreds of individual product SKUs with thousands of unique vehicle fits.Client
YakimaTags
Yakima
custom commerce
ecommerce
omnichannel
customer journey mapping
design thinking
responsive design
Magento
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