Armani XXL
Video Production
Graphic / Communication
Animation
Project Overview
Our first collaboration with the good people at Armani. We concepted, designed, directed and executed a bold campaign spotlighting the Armani Exchange F/W accessories collection. It’s the meticulous attention to detail that sets the brand apart. Our playful concept magnifies shoes, trainers, and bags, letting viewers fully appreciate the craft in XXL scale. In a minimalistic window setup, the focus is all on the product. The confined space offers a unique chance for engagement with the surroundings during inflation. This unconventional presentation, with the product pressed against the glass, provides a lighthearted window into the exceptional detailing. Time remapping was the method used to give us complete control of the edit and ensure that every element got its time to shine. From fabric textures to buckles and clasps, the innovation and technical prowess is showcased throughout. The track is subtle yet dynamic and recessive enough that we didn’t need to “inflate” the SFX too hard in the mix.Client
Armani ExchangeTags
Creative Concept Graphic Design Art Direction 3D Modelling 3D Animation
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