X-STREAM SUMMER
Branding
Design Strategy
Graphic / Communication
Project Description
The Chicago Park District turned to STUDIO KAST to brand their launch of a new educational summer camp program, XSTREAM SUMMER. The program incorporated custom pattern and icon graphics that showcase the educational nature of the camp- S (Science), T (Technology), R (Reading), E (Engineering), A (Arts), and M (Math), while also keeping the overall look of the pieces fun and youthful for the campers. The full brand included logos, activity books, individual camper badges for each of the educational areas, educational guides, posters and signage for 200+ parks across the City of Chicago. The program won a 2014 American Graphic Design Award from GDUSA.Client
Chicago Park DistrictTags
government
branding
logos
print
marketing
signage
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