Working Through a Sales Stagnation on Seller Central
Advertising
E-Commerce
Project Overview
What do we do when we see an initial PPC campaign brought success, and then the brand reached a plateau with sales and could not push through the dead-end they reached? The BellaVix team suggested optimizing and using best practices in creating the A+ material that focused on the product, highlighted its features, and demonstrated the benefits. We also optimized the titles, bullets, and descriptions with search keywords. The Results After the stagnation period and implementation of optimization best practices to these listings, the sales quadrupled from the original point. The conversion rate increased drastically. Before the product pages were optimized and content was created to appeal to the Amazon audience, the average conversion rate was 39.46%, which was already very good. But after the product listings were revamped by BellaVix, the average conversion rate was 62.84%.Client
Tags
#amazon #walmart #marketplancemanagement #amazonadvertising #walmartadvertising #
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