WordPress (Automattic) | Martech Platform
Design Strategy
User Experience
Project Description
Client: WordPress (Owned by Automattic) WordPress is an open-source website builder and content management system suitable for small and large-scale businesses. It offers plugins and templates with advanced means to grow your website.Being feature-rich, this platform excels among other CMSs and is used by about 43% of all websites. Challenge: One of our primary tasks was the creation of branded marketing materials promoting some WordPress features to different user types, the design of social media content, and the work on marketing websites advertising various WordPress products. Our team followed the client’s guidelines to deliver solutions corresponding to his vision and values. Solution: Our main goal was to improve user interaction with the WordPress platform by delivering top-notch UX and UI design. Branding and creating marketing materials became challenging, as we had to cover multiple WordPress products. As a result, our digital product agency developed strong marketing materials in collaboration with the WordPress marketing department, improved its branding and marketing efforts. Result: When a client approached our team, we had to improve the UX and UI design of the current WordPress platform. As we moved forward, we also needed to work on the marketing part. This way, we not only contributed to the WordPress design but also improved its branding and marketing efforts. As a result, the traffic to the platform and other WordPress products increased along with the conversion rates. Project Link: https://wordpress.com/Client
WordPress
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