WOOX: Luxury Gear For The Great Outdoorsman
Advertising
Marketing Strategy
Content Marketing
Project Description
Situation: WOOX is a luxury outdoor gear brand. With price points way above what most outdoor enthusiasts are used to paying, WOOX was a brand in search of a market. Relying heavily on influencer marketing, SEM and other direct online sales tactics, the company was struggling to reach the right buyers with the right message. Outsmart: After analyzing the category, competing brands and multiple rival ad campaigns, we discovered that while the vast majority of outdoor gear brands are big on functionality, their products lack distinction, style and craftsmanship. Made with synthetic plastics in China for the masses by machines for short-term use, most outdoor gear products are “disposable” that simply don’t stand the test of time. WOOX is just the opposite. Designed in Italy and made in America, each and every axe, gun stock and knife WOOX makes is meticulously crafted to last. Everything WOOX sells is a masterwork in form and function that elicits pride in ownership. With these brand values in mind, we positioned WOOX as “extraordinary heirloom gear for extraordinary outdoor enthusiasts.”Client
WOOXTags
#WooxAdvertising #OutdoorGearAdvertising #OutdoorBrandAdvertising
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