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When two become one

Branding
Spencer Brenneman, LLC
5.01 Client Reviews
N/A
< 10
Boston, United States
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Project Description

Once competitors in the payroll management space, two companies came together as one. One in Denver, the other in San Francisco, more than miles separated these two: their approaches to positioning and to marketing varied greatly. Spencer Brenneman helped them find what was common to both, important to clients, and how to bring that to life.

Client

Tags

merger
tone of voice
brand strategy
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