Project Overview
Since launching their product in 2019 Caldera has had several different teams work both on their website and marketing.
Over this period of time, fragments both with the front-end design and back-end setup had begun to form, making it more difficult for their internal marketing team to manage, and impeding conversions.
We needed to both improve their front-end experience while also making their Shopify website easier to maintain.Client
Caldera Lab