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Wamu – Simpler Banking, More Smiles

Branding
Graphic / Communication
Marketing Strategy
Studio Sanderson
5.06 Client Reviews
15,000+
< 10
New York, United States
View this Agency

Project Overview

A new name and brand identity for the fourth largest retail bank in the US. Designed to cut-through in a competitive market, WaMu won over four customer service awards with employee satisfaction levels at a 10-year high before being bought by Chase.

Client

Washington Mutual

Tags

Financial services
banking
retail
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