Using Smart SEO to Launch New Products on Amazon Seller Central
Advertising
E-Commerce
Marketing Strategy
Project Overview
Despite good results in sales and growth, the brand made a business decision to launch an ‘essential’ version of the product to target customers at a lower price point. Despite the lower price point, the essential product was not getting enough traffic. After the initial account audit, the BellaVix team suggested identification of converting keywords as well as other relevant search terms that are not leveraged, restructuring the product detail pages focusing on SEO. The Results The keywords used in the title and bullets allowed them to rank better for other relevant keyword queries with zero visibility. The use of natural language and high-volume search terms allowed our product to show in more search results leading to more clicks and an increase in sales velocity.Client
Tags
#amazon #amazonseo #amazonmarketing #amazonmanagement #walmart #walmartmanagelent #newproductlaunch
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