Living Proof "Make Time for" Campaign
Advertising
Branding
Marketing Strategy
Project Overview
Living Proof provides a smarter solution for beautiful, healthy looking hair so we partnered to create a campaign that shared the relatable benefits of their successful Dry Shampoo line. We told three stories of women who are using the dry shampoo for three unique reasons: to quickly remove sweat, to quickly remove scents, and to quickly get ready with a house full of kids. The strategies for the film and full photographic campaign were to be used across the internet, in social media, on e-commerce platforms, and in retail (Sephora).Client
Living ProofTags
branding
marketing
strategy
advertising
video production
production
commercial
social
beauty
cosmetics
hair products
sephora
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