Unboxing US economy
Graphic / Communication
Content Marketing
Project Description
«Unboxing US economy» - is an educational project aimed at combating fake news and information manipulation in the media space by increasing awareness about the principles of the U.S. economy. The economy is a very complex and difficult science. There are many subtleties, interconnections, and nuances in it. There are also issues associated with an overly complicated method of presenting information about the economy– mostly economists trying to explain the topic using complex terms and professional jargon, incomprehensible for the ordinary citizen. And that’s why people don’t understand the economy, and as a result, can be easily manipulated by fake news. The purpose of this project is to tell, and even more - to show how the U.S. economy works, its mechanisms and principles in plain visual language - through the format of unboxing and infographics, when you don’t need to have a Master degree in economy, it's in a very accessible way, even a teenager will understand it. THE PROJECT MISSION is to make people understand the economy. PROJECT GOALS are: - to highlight the importance of understanding the U.S. economy to avoid information manipulation and fake news consumption; -explain in simple visual form of unboxing main principles, concepts, and trends in the U.S. economy; - create an opportunity for people who want to understand the main economic principles to learn them without complex multi-page reports and incomprehensible formulas. PERFORMANCE We had already made similar infographic projects about different topics and industries like Digital transformation, Energy Industry, Agriculture, Retail Market, Banking, etc. We decided to explain and illustrate not just a separate industry, but the whole economy. And for such an ambitious goal, we chose the biggest economy in the World – the US economy. We made a separate spread of infographics and visualizations and then collected them in one big e-book. In 6 month of the project our results are: 7 articles explaining the problem via owned media 45 000 plus readers and unique social engagements Project Landing Page: http://vizionomics.tilda.ws/usa Project pdf (e-book): https://toplead.com.ua/ru/get_file/id/unboxing-us-economy.pdfClient
Top LeadTags
infographics
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