Turtle Wax: Protect the Body, Free the Soul
Advertising
Project Overview
Turtle Wax reinvigorated car lovers’ passion for driving and protecting their cars with a highly integrated campaign that broke out—literally and figuratively. Featuring the Turtle Wax ICE line of products, it kicked off in cinemas across America (including a showcase at the premiere of Furious 7) and continued with a major TV, digital, mobile and PR effort, featuring a rallying cry for car lovers everywhere: “Protect the body. Free the soul.”Client
Turtle WaxTags
commercial
chicago
advertising
creative advertising
agency
creative advertising agency
midwest
advertising
OKRP
okrp
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