Project Description
The Bush Boys from the popular Turnin Rust YouTube series find cars in just about every condition, but more often than not, a lot of the old vehicles they find have lots of miles on them, which is why they were the perfect bit for a lifestyle profile featuring our client's product, Techron High Mileage Fuel System Cleaner.
Our team oversaw the entire production with Turnin' Rust, from initial negotiation to location scouting to production to editing to distributing amongst major relevant media outlets, like Motor 1 and Ratchet & Wrench. Lance and Wyatt also posted the video on their YouTube page, increasing exposure for the brand. Client
Techron High Mileage Fuel System CleanerTags
influencer marketing
video production
branded content
content marketing
brand storytelling
influencer videos
YouTube strategy
video strategy