The Wilson Experience: Airstream Tour
Events
Promotions
Experiential Marketing
Project Description
With the help out OutCold, Wilson brought their story to life through “The Wilson Experience” to experience several of the steps in the making of an official leather game ball. This includes, turning, sewing, customization, etc. Fans were able to customize their own ball by laser-etching the logo of their favorite team or name.Client
Wilson SportsTags
experiential
marketing
production
fabrication
airstream
mobile tour
sports marketing
event marketing
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