The sniper approach: geographic micro targeting on Display to raise brand awareness
Digital Strategy
Mobile
Data Analytics
Project Description
Buying a car is often a complex process with a long information phase. Consumers both search online before buying and often use their phone while visiting a car dealership. We partnered with Subito to leverage that information and develop a carefully crafted micro-targeting strategy. Our aim was to increase brand awareness among end users during those highly relevant micro-moments and among B2B clients.Client
SubitoTags
PPC
SEM
Paid Media
Display
Microtargeting
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